While it may seem a simple exercise to conduct an email marketing campaign, an extremely complex back-end management system is required to ensure that email newsletters comply with relevant laws and deliver useful and relevant statistics about each campaign.
Some of the features of this application include:
Template based rich text editing of email newsletters
Time critical delivery of messages
Full subscriber management including importing, exporting, and automated subscription, update and unsubscribe facilities
Bounce management
Complete campaign reporting including opens, click throughs, bounces, forwards
Focus on re-marketing capabilities to promote a marketing cycle
Ability to include surveys or links to online surveys in messages and view both generic and custom reports of results
Unicode compliance
Delivery of email newsletters in multiple languages
Presentation of administration system in multiple languages
While it may seem a simple exercise to conduct an email marketing campaign, an extremely complex back-end management system is required to ensure that email newsletters comply with relevant laws and deliver useful and relevant statistics about each campaign.
Some of the features of this application include: